💭 Project Background

As a team of 5 in UI/UX boot camp, we worked in 5 days sprint to redesign Indonesia’s tourism website, Wonderful Indonesia, in response to the spread of coronavirus across the world. We aim to tackle the disadvantages that might harm the accomplishment of the tourism industry. By redesigning the website to serve not only as a guide to travel but also its safety during a pandemic, we hope to ease the pain to find a safe destination and learn the right health protocol for potential travelers in the future.

👩‍💻 My Role

In this project, I was entrusted as the team leader and the person in charge of sprint day 4 of prototyping. As the team leader, I was responsible to supervise the overall progress of the entire sprint to be on schedule. As the person in charge of prototyping, I was given the opportunity to spearhead the making of the design system as well as proceeding with the design interface from scratch while experimenting with the collected insights from my teammates.

🎯 Project Goal

The goal of the redesign is to create a delightful experience in browsing the site with improved content quality that encourages potential visitors to start traveling again.

📝 Methodology

The Sprint method is chosen to figure out the main problem as soon as possible due to the limited time in the boot camp. The steps of our sprint went as follows:

Empathize

Initial research was conducted by looking for references in Business Model Canvas of similar websites and mood board to gather and compare the type of information we needed to be able to create proper safe travel during a pandemic.

Define

In order to decide the focus of the users’ target, user persona and interviews were arranged to generate problem statement and goals. Solution alternatives were then defined through the How Might We framework.

Ideate

The ideation of each solution is concluded from the customer journey and storyboard. A vote proceeded to achieve the best ideas.

Prototype

Flowcharts, information architecture, flows, and wireframes in low fidelity were created from the chosen ideas. After the design system was finalized, the latter was improved to a high-fidelity prototype.

Testing

Scenarios for usability testing were made to cover all the new additional features and renewal of the website design. The evaluation was based on the System Usability Scale form.

Empathize

Problem Background

The spread of coronavirus has caused drops in Indonesia’s tourism industry performance. Fewer people are willing to visit the country resulting in a tremendous plummet in tourism revenue. According to the Chairman of the Indonesian Chamber of Commerce and Industry, Arsjad Rasjid, the tourism sector suffered a loss of more than IDR 10 trillion during the pandemic. Even if the safety protocols and vaccination has been gradually executed to secure as many regions as possible to properly get back to their prime, the Indonesian citizens and the world are more likely still reluctant to go.

Therefore, as one of the efforts to help the government boosts the economy in spite of the pandemic, this renewal of the tourism website is meant as the platform to raise awareness and promote the potential safe areas to travel.

Define

User Persona

We have envisioned a persona to represent the majority of potential travelers, an adult in the big city who can afford to travel around Indonesia, to help guide design decisions in this project. We chose to start off with Indonesian citizens on account of easier access to direct interviews in a short period of sprint time.